The UN, TOMS, and Get Lit came together to amplify youth voices through poetry, performance, and education, spotlighting the ways creative expression can become a tool for civic engagement.

My role sat at the intersection of narrative strategy and storytelling. I helped shape the public-facing language of the collaboration, translating its values into emotionally resonant content that could live across digital platforms, press, and live events. This meant centering youth voices without flattening them, and ensuring the partnership felt grounded in mutual investment rather than extractive branding.

The result was a campaign that treated storytelling not as a marketing tool, but as a form of cultural infrastructure. By pairing TOMS’ long-standing commitment to impact with the UN’s global reach and Get Lit’s deep community roots, the collaboration modeled what cross-sector partnerships can look like when they are built with care, intention, and trust.